About

By adding Zip to your digital wallet, people now have a Buy Now Pay Later option IRL. That meant customers no longer needed to ask: ‘Do you take Zip here?’ Because of course they do.

The Don’t Ask, Just Zip It campaign helped open new territory for the BNPL, by positioning them as the preferred payment option for life’s everyday purchases. We partnered items which complement each other, from a takeaway coffee and whitening toothpaste to a burger and exercise equipment, making the choice to use Zip as casual as tapping your phone.

All work
A hand tapping a phone to pay for fries and kettlebells

Zip

Tap & Zip
Tap & Zip launch, video still
Tap & Zip launch
Instagram story, video still
Instagram story
Coffee, video still
Coffee
Burger, video still
Burger

We designed a new look & feel for the brand, with bright and bold colours that brought to life an extensive range of stills and stop motion videos across web, social and partner assets.

Coffee and whitening toothpaste Wine and sunglasses Heels and blister plasters Shopping bags and face masks Ear muffs and a recorder Supplements and a hand vacuum
Web banner: Don’t ask, just Zip it Web banner: Don’t ask, just Zip it Web banner: Don’t ask, just Zip it
Festive Flexibility

With social events, holidays and gifting, Christmas comes with an endless list of spending demands. To help customers get the most from the season, Zip empowers them with the flexibility to repay their balance on their own terms.

When Australians wished to stretch their spending over Christmas, Flexible Santa delivered. We designed a world of simplicity, where Santa and one of his stretchiest elves delivered on Zip’s flexibility, ease and style through high fashion and acrobatics.

Flexible Santa and his stretchiest elf Santa on an aerial hoop
Festive Flexibility films
Flexible Santa, red, video still
Flexible Santa, red
Flexible Santa, blue, video still
Flexible Santa, blue
3% back everywhere you turn Pretend you bent over backwards Shop groceries without getting bent out of shape Buy presents without getting tied in knots
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