TOYOTA GAZOO RACING CLUB JOURNAL

The Gazoo Racing Club Journal is where racing enthusiasts enjoy deep dives into all things Toyota. I composed two articles for Volume 10, exploring their role in pop culture, from their prevalence in video games throughout time to the influence Initial D comics have had in the world of drifting. These articles were part of the most successful volume to date, with Journal 10 resulting in the highest ever uptake in subscriptions.

Waku Doki in video games

Toyota has played an enormous part in the evolution of the genre and today is the third most prevalent car manufacturer in gaming history, behind only Ford and Chevrolet.

READ ARTICLE

Tofu and the Trueno

Initial D is a manga comic, anime series, animated feature film series and video game series. It features a Toyota Sprinter Trueno AE86 which drifted into hearts and minds the world over.

READ ARTICLE

TOYOTA GO

Customer loyalty and consumer behaviours are evolving alongside advancements in tech. Toyota has responded to these changes with Toyota Go. The new customer platform and loyalty program marks a leap in auto-customer engagement, and integrates personalised rewards, servicing, wishlists, and profile management tools. Working alongside UX and VD teams, my job was to script the launch video, set a tone and write SEO copy across the platform and roll out comms at each touchpoint, ensuring everything connects with the wider ecosystem.

AUSSIE ORANGES

Aussies Oranges are a tasty way to boost your immunity. I wrote web copy and social posts to address brand pillars including health benefits and recipe ideas. Images are linked.