In the summer of 2014, The English cricket team was visiting to take on Australia in The Ashes. But how could KFC prove they supported the Australian cricket team when their brand colours matched those of the enemy? This campaign picked up a wood pencil at D&AD along with an In Book, and Cannes finalist for Promo & Activation.

We changed the way Australians saw KFC and reached over ten million people on social media. Sales went up 178%. But most importantly, we beat England with a 5 - 0 thrashing.