In 2019, Swisse wished to relaunch their brand with a focus on natural ingredients. So we went back 1969 where it all began. Narrated by Chris Hemsworth, the campaign follows the remarkable story of Swisse founder Kevin Ring, and his relentless search for the finest ingredients from nature.
The Quest Continues shopper promotion came complete with POS in every shape and size, along with support from social channels, helping it become the most successful shopper promotion from Swisse to date.
Swisse:
The Quest Continues
Actress Elsa Pataky joined to help launch Swisse Hair Skin Nails liquid, along with Swisse Women’s Ultivites.
Chris Hemsworth launched the Ultibiotics campaign along with Swisse Men’s Ultivites.
Kevin Ring kept a diary, which we recreated to feature key locations that Swisse source natural ingredients from. Including Fish oil from Peru, Manuka Honey from New Zealand, Globe Artichokes from Spain, Cranberries from the USA and Blood Oranges from Sicily. 50 years on, we followed Nicole Kidman to Sicily’s Mount Etna, an active volcano where she learned more about where Swisse source ingredients.
Through a shopper promotion, we gave people a chance to follow in Kevin Ring’s footsteps by winning an adventure to the very locations Swisse source their natural ingredients.
