About

Swisse has a range of vitamins that support New Zealand every day. But to support the rugby loving nation at night time too, All-Black captain Kieran Read helped us launch a podcast. Kieran Reads Bedtime Stories released new episodes on the evenings that the All-Blacks took on other nations, helping parents put their children to bed, and watch the matches in peace.

Brand love increased 72%, sales increased 332% and the podcast hit number one on the iTunes charts.

The campaign picked up 5 finalists at Axis, and 7 finalists at AWARD, converting into one silver and two bronze.

To date, the podcast has made number 1 on the Apple Podcast charts in New Zealand for Kids & Entertainment. Plus, The Project and MORE FM decided to do pieces on it too.

All work
Kieran Reads Bedtime Stories artwork: Kieran Read in profile, his head filled with storybook animals

Kieran Reads
Bedtime Stories

The films
Kieran Reads Bedtime Stories, video still
Kieran Reads Bedtime Stories
Teaser, video still
Teaser
The Project coverage, video still
The Project coverage
Kieran Reads on MORE FM, video still
Kieran Reads on MORE FM
Podcast artwork updated every time a new episode went live.
Episode artwork: owl and birds Episode artwork: bears at bedtime Episode artwork: farm and tornado Episode artwork: snowman on the beach
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Hello in Elephant
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Hello in Elephant