Leveraging 40 years of research, we made it possible to translate words and phrases into the Elephant Language. On World Elephant Day, August 12, we launched the Hello in Elephant website which let users talk, text or emoji and share their message in Elephant on social media channels. All to raise awareness and donations to fund the David Sheldrick Wildlife Trust which helps rehabilitate orphaned elephants.

The campaign picked up an Australia Effie for Most Original Thinking, an APAC Effie for Small Budget, three bronze Clios, a silver Cannes Lion for PR along with two Cannes shortlists, a silver IPA Effectiveness Award and four Tambouli Awards including gold for Innovation, Idea For Good. It picked up a gold at WARC for Innovation, and made it into the top 100 campaigns worldwide.