Superannuation isn’t always easy to understand, especially for many Australians working their first job. To change perspectives on superannuation, the ‘Super. Simple.’ brand platform compares the simplicity of Rest Super to the complexities of everyday life.

Across social media, BVOD, broadcast TV, OOH and customer experience, the relaunch campaign inspires recognition and engagement across the Rest member base, while taking the ambivalence out of investing and long term growth.

Rest became number one in the industry for unprompted brand awareness.